Forever 21's turnaround plan relies on older shoppers returning

Most teen retailers struggle to hold onto their customer base as shoppers start making their own salaries and maturing into business attire. A slew of bankruptcies over the past several years by teen rivals Charlotte Russe, Wet Seal, American Apparel and Aeropostale illustrate just how challenging it is to get it right.

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We went shopping at Forever 21 to see why the retailer is reportedly considering a major turnaround plan

Photos of new Forever 21 that replaces O.C. Saks – Orange County Register

Forever 21 Pursues Big-Store Branding - WSJ

Read Forever 21 News & Analysis

Forever 21 to open mall store

Forever 21 Needs Ages 22 and Up to Come Back From Bankruptcy - Bloomberg

Ovation Hollywood Shopping Center Unveils a $100 Million Remodel – WWD

Eddie Bauer Launches Outdoor Apparel And Gear Rental Program

We went shopping at Forever 21 to see why the retailer is reportedly considering a major turnaround plan

Forever 21's Glory Days Were in 2000s, and Photos Show Why

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