Airbnb's consistent rebrand focuses on the sense of belonging to a
Por um escritor misterioso
Last updated 06 julho 2024
![Airbnb's consistent rebrand focuses on the sense of belonging to a](https://cdn.thebrandingjournal.com/wp-content/uploads/2014/07/Symbol.jpg)
Airbnb unveiled a major redesign last week to market itself as a warmer and fuzzier corporation that seeks to make people feel like they can "belong" anywhere in the world. From a new logo to a redefined positioning and a new visual identity, this brand transformation is big, and so, I would like to take the opportunity to analyze it with you today.
![Airbnb's consistent rebrand focuses on the sense of belonging to a](https://www.vaxvacationaccess.com/contentassets/f87e2e15f5e24482a054e41df62b3d30/airbnblogo.png)
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![Airbnb's consistent rebrand focuses on the sense of belonging to a](https://assets.crowdspring.com/marketing/landing-page/brand-archetype-hero.png)
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![Airbnb's consistent rebrand focuses on the sense of belonging to a](https://uq.pressbooks.pub/app/uploads/sites/10/2021/03/2.6-MS.jpg)
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![Airbnb's consistent rebrand focuses on the sense of belonging to a](https://www.meetsoci.com/wp-content/uploads/2017/05/Airbnb-Brand-Identity-2.png)
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![Airbnb's consistent rebrand focuses on the sense of belonging to a](https://image.slidesharecdn.com/68359bc4-8314-411f-a961-b422ec734a3c-170205203050/85/communications-campaign-analysis-1-320.jpg?cb=1668562417)
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![Airbnb's consistent rebrand focuses on the sense of belonging to a](https://i.pinimg.com/736x/b6/f4/9e/b6f49ee976144604d37937dd3e9be85e.jpg)
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