Airbnb's earnings surge after 'incredibly effective' marketing shift
Por um escritor misterioso
Last updated 06 julho 2024
![Airbnb's earnings surge after 'incredibly effective' marketing shift](https://marketingweek.imgix.net/content/uploads/2020/03/29120928/shutterstock_1149823916.jpg?auto=compress,format&q=60&w=736&h=429)
The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education' boosting direct bookings and retention, and helping grow profit.
Marketing Week on LinkedIn: Airbnb's earnings surge following
Tout Marketing
![Airbnb's earnings surge after 'incredibly effective' marketing shift](https://knowledge.wharton.upenn.edu/wp-content/uploads/2017/04/042617_airbnb.jpeg)
The Inside Story Behind the Unlikely Rise of Airbnb - Knowledge at
Buymedia on LinkedIn: Airbnb's earnings surge following
![Airbnb's earnings surge after 'incredibly effective' marketing shift](https://i.pcmag.com/imagery/roundups/05yHlr5hA2nXLOC4E7OwZkT-1..v1660144425.jpg)
25 Bizarre But Amazing Airbnb Rentals You Should Book Now
Airbnb, Inc. (NASDAQ:ABNB) Q2 2023 Earnings Call Transcript
Airbnb Says Its Focus on Brand Marketing Instead of Search Is
![Airbnb's earnings surge after 'incredibly effective' marketing shift](https://marketingweek.imgix.net/content/uploads/2020/03/29120928/shutterstock_1149823916.jpg)
Airbnb's earnings surge after 'incredibly effective' marketing shift
Marketing Week on LinkedIn: Airbnb's earnings surge following
![Airbnb's earnings surge after 'incredibly effective' marketing shift](https://static01.nyt.com/images/2023/05/21/multimedia/12Making-It-Work-AirBnB-03-bckg/12Making-It-Work-AirBnB-03-bckg-superJumbo.jpg)
Once an Evangelist for Airbnbs, She Now Crusades for Affordable
![Airbnb's earnings surge after 'incredibly effective' marketing shift](https://cached.imagescaler.hbpl.co.uk/resize/scaleHeight/815/cached.offlinehbpl.hbpl.co.uk/news/OMC/pjimage(4)_2.jpg)
Is Airbnb's holiday from performance marketing a mistake
![Airbnb's earnings surge after 'incredibly effective' marketing shift](https://www.rentalscaleup.com/wp-content/uploads/2022/02/Capture-de%CC%81cran-2022-02-16-a%CC%80-19.40.27.png)
Airbnb Q4 2021 financial results: Great earnings, but question
![Airbnb's earnings surge after 'incredibly effective' marketing shift](http://www.bnnbloomberg.ca/polopoly_fs/1.1987328!/fileimage/httpImage/image.png_gen/derivatives/landscape_620/image.png)
Most New York Airbnb Applications Don't Meet City Requirements
Airbnb Boosts Marketing Advantage Over Rivals in 2nd Quarter
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