PESTLE Analysis: Definition, Template & Examples

PESTLE analysis is a strategic management tool that businesses use to identify macro-economic factors that it needs to consider.
PESTLE analysis is a strategic management tool that businesses use to identify macro-economic factors that it needs to consider. The word ‘PESTLE’ stands for the six factors – Political, Economic, Social, Technological, Legal, and Environmental. Together, they form the basis for identifying key issues that may impact the strategic direction of the company.

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