MarkScan Digital Content Protection & Advisory Introduction Document - ppt download

Content protection & advisory MarkScan is a digital content protection & advisory firm working for top clients in Movies, Music, TV, Sports & brand owners MediaScan platform proprietary automated platform, patent underway Movies Books & Software Consumer Goods Music TV A B C D E Content protection & advisory 1 Internet 2 Mobile 3 Marketplace
Two areas where our proprietary knowledge has made a significant difference is enforcement process & use of technology. Enforcement strategy. Comprehensive vs Only Fingerprinting. DMCA Notice. Escalation Level 1. Escalation Level 2. Google Notification. Google Notification. MarkScan discovered very comprehensive way of enforcement process to mitigate the losses to our clients. MarkScan is member of TCRP (Trusted Copyright search removal program); Google global program for select content protectors. Our MediaScan System has direct s of copyright agents of >2000 websites. First step is DMCA notice & notice to Google for search removal. Non-compliant cases reach to escalation levels, notifying webhost, ISPs, registrar etc. (Internet eco-system) We have very sound relationships with several websites & intermediaries who help us remove pirate content expeditiously. Fingerprints technology can easily be fooled by making little tweaks in the videos. Fingerprint technology can only identify exact matches as majority of content always remain available under fingerprints. As compared in slide 3 working only on manual works remains till limited identified of content. Manual detection takes a lot of time where as systematic scans completes the process 10 times faster.

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