Why did 'Squid Game' get so popular? - Protocol

What is the most popular show on Netflix? "Squid Game." Plenty of Netflix shows have become viral sensations in record time; "Stranger Things," "Bridgerton" and "The Witcher" all broke through past viewership ceilings at the time of release. But "Squid Game" is an altogether different beast.

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What Marketers Can Learn from Squid Game Success - Outbrain

Everyone's talking about Squid Game, Netflix's mind-blowing new

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