Forever 21 // Interactive Billboard in Times Square - WNW

The exterior of Forever 21's Times Square store features a giant interactive digital billboard which displays in real-time, models taking pictures of the crowds below. As she takes a picture, the person’s image is shown on the screen. A very true and fun representation of the idea that our customer is our brand and vice versa. Working in collaboration with SPACE 150.

Question: Has Ireland's biggest newspaper lost its goddamn mind?

Digital Screens & Billboards

Photographing Billboards : Forever 21 Times Square Billboard

Forever 21 Billboard, Times Square

Photographing Billboards : Forever 21 Times Square Billboard

space150: forever 21 interactive billboard

Forever 21 Times Square Billboard - WNW

Forever 21's interactive billboard at Times Square, NY

Forever 21 Goes Interactive In Times Square (Digital Signage Universe)

Times Square Giant Interactive Billboard Demo

NYC NYC: The Interactive Billboard of FOREVER 21 Times Square Flagship Store