Tobacco firm launches budget smokes to satisfy demand for more value
Por um escritor misterioso
Last updated 05 julho 2024
Tobacco giant JTI is launching budget versions of two of its leading brands. Benson & Hedges Blue is to sell a new rolling tobacco, while Mayfair will introduce a new ready-made cigarette, Mayfair Silver. The move to what the industry describes as “ultra-value” products is designed to cater for smokers who want to save money. The ultra-value sector now represents more than half of all ready-made cigarette sales. Mark McGuiness, marketing director at JTI, said: “We know that
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