The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

PDF) Negative Reviews, Positive Impact: Consumer Empathetic Responding to Unfair Word of Mouth

Price Promotions and Customer Loyalty – Iterative Path

High prices make wealthy people feel entitled to unsustainable goods

Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies

Frontiers The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential Study

Frontiers The Effectiveness of Price Promotions in Purchasing Affordable Luxury Products: An Event-Related Potential Study

PDF) EXPRESS: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

PDF) EXPRESS: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products

The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products - Saerom Lee, Karen Page Winterich, 2022

Saerom LEE, Professor (Associate), Doctor of Philosophy, University of Guelph, Guelph, UOGuelph, Department of Marketing and Consumer Studies

PDF) What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

You Don't Blow Your Diet on Twinkies: Choice Processes When Choice Options Conflict with Incidental Goals