TikTok abandons ecommerce expansion in Europe and US

Chinese-owned social media platform’s foray into livestream shopping in the UK has struggled to gain traction

TikTok to abandon plans for live shopping expansion in the EU and US - PhoneArena

TikTok Shifts Focus Away from Ecommerce Expansion in Europe and the US

Fashion Ecommerce Trends + Stats 2024

TikTok abandons ecommerce expansion in Europe and US

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TikTok reportedly drops US and Europe live shopping plans

TikTok shopping plans for US abandoned after UK disaster

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