Roku's advertising ambitions just got even bigger with new Nielsen

Roku’s announcement that it’s acquiring a key component of Nielsen’s advertising unit will make it a one-stop shop for advertisers looking to get the best return on investment for their commercials on both linear TV and streaming video.

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Why Roku isn't afraid of competition from Apple, Google and - Vox

Fox Stations Taps Waymark To Help Small Advertisers Make Bigger Splash

The N.F.L. Looks Beyond Game Day to Try to Create a Streaming Universe - The New York Times

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Here's What Nielsen Vet Kelly Abcarian Brings To NBCU's Measurement Ambitions